Online bookings for The Co-operative Travel

Our specialists at Ultimedia worked with the Co-operative Travel Group, one of the largest independent travel agents in the UK.

What we did

Our experts worked in conjunction with the Co-operative design team, and re-designed their entire website from the ground up.

The result was a site that earned them numerous award nominations, and saw them named the “Travel agency website of the year’ at the the British Travel Awards, along with a:

  • 95% increase in the number of visitors
  • 217% increase in revenues

Thanks to the development of a brand new, dynamic and engaging site - that was tailored to meet the high demands and expectations of their customers - the company saw a marked increase in conversions and revenue. 

Why they needed us

They needed to consolidate two websites into one master site, which could boast a more engaging and dynamic look and feel.

Due to the demands of the highly complex and competitive industry, this built-for-purpose site, required all the latest modern features and capabilities. It also needed to be stylish, dynamic and engaging, to help secure more business.  

How we helped

  • Redesigned the system using EPiServer CMS.
  • Dynamically generated offers every four hours to keep the site up to date and competitive.
  • Introduced effective integration with other systems, such as Google, TripAdvisor and the Traveltek booking engine.
  • Developed an engaging site with high quality UX, to maximise conversion rates.
  • Allowed for holiday offers to be manually updated whenever required.
  • Improved personalisation options, along with the ability to display localised offers based on user location.
  • Increased referral rates, with the creation of a content sharing ‘send to a friend’ facility.
  • Developed third party interfaces and social media bookmarks.
  • Applied a rigorous testing and implementation process, which ensured minimum disruption.

Share this article

Facebook Twitter LinkedIn
Back to case studies

Let's Discuss Your Project

Get in touch with us and let's start a conversation.

Thank you for your enquiry!

Please enter the required fields