Just Retirement was created to provide more people with better retirement options and to provide an alternative to the traditional life and pension companies. A company with a different way of looking at things and a different way of doing things.
The existing CMS based Website was running on an earlier version of the EPiServer CMS. Just Retirement wanted to take advantage of all the latest features and functionality within the current version of the product, whilst at the same time creating bespoke interactive tools to showcase the new site content and aid clients in deciding the best financial retirement options which suited their lifestyle choices and financial circumstances.
Ultimedia upgraded the existing site to the latest version of EPiServer while retaining the bespoke functionality that had been previously built into the previous version. This was a key part of the project as the retention of existing functionality was fundamental to the project’s success.
Ultimedia built a number of bespoke interactive tools and calculators, video content and automated news feeds such that the rich functionality of the site provides helpful content while keeping the target audience engaged at all times. In addition, content editors benefited from the addition of a new suite of easy to use page templates and reusable content as well as a bespoke workflow system that has been created as unique to Just Retirement.
The site delivers a platform containing high-quality information rich content for retirees and those approaching retirement. A wealth of content, including easy to use tools and calculators, is available to visitors, increasing ‘stickability’. As a result, Just Retirement has seen an increase the number of customer referrals and increased organic growth.
The business benefits have been the ability to measure results, increased sales, simplified content and increased conversion as well as a reduction in the number of call centre questions.
Just Retirement have a number of ongoing goals to enhance the site further including the use of Personalisation, Login capability, CRM integration and Automated Marketing which will be launched in a later phase.