Bestway is a family owned business that started in 1976 and has grown to become a multinational conglomerate with investments across the wholesale, banking, cement, financial services, real estate and health care sectors.
The Group consists of a number of companies in both the UK and Pakistan with a turnover in excess of £3 billion and was looking to acquire a pharmacy division to complement its successful portfolio of companies.
The Co-operative Pharmacy business was acquired by the Bestway Group in 2014. Therefore the existing Pharmacy website as well as the internal Intranet required a significant rebrand to become ‘We are Well’, part of the Bestway group.
Ultimedia were approached as the existing provider of both the public site and Intranet. The brief was to separate the Intranet to a separate standalone ‘Well’ Intranet as well as create a new public facing website within an extremely short timescale as part of a wider business change program. However, there needed to be no interruption of day to day business
The Intranet was rebranded to the new ‘We are Well’ brand guidelines and separated along with all existing content and staff data into a new standalone Intranet.
A completely new public website was created on the latest version of the EPiServer content management solution which allowed Pharmacy editors to quickly generate the new brand content.
In addition, a 3rd campaign site was created to allow staff to have a say in the new Pharmacy uniform. The site was built to host content from the uniform launch event and allowed staff members to vote on the new uniform style and colour via the website. This increased the staff engagement of the re-brand and allowed them to have their own valuable input.
All 3 projects were completed from start to finish within a 6 week period which allowed the business to launch the new brand on time.
The Bestway business now have a web platform which will allow the marketing department to continue to grow the web presence of the rebranded business and create rich content under the 'We are Well' brand.